Exclusive

After waiting for many many months, anticipating the arrival of Motorola Milestone in SG, it is now available EXCLUSIVELY to the green teleco.

While flipping the Straits times, saw 2 advertisement. 1 read "F1 EXCLUSIVELY on mio TV".. that 2 provider just do not learn their lesson do they. After the world cup saga which is still pending, they still want to continue achieving exclusive rights.

the next advertisement read
"APOLOGY.

Courts would like to offer an apology to all our competitors, for the shockingly low prices at our Courts Massive Clear-out. To all those executives whose golf game or family outing has been cancelled in order to return to the office and debate our low prices, we are truly sorry for disrupting your weekend.

We realise that, in an already competitive retail environment, this makes things that much tougher for you. As you know, at the start of 2010, we made a promise - the Courts Price Promise 2010 - to our customers that they would enjoy the lowest prices, guaranteed. (We know our prices are the lowest, because we check them daily).

The promise to our customer is one we intend to keep, so the least we can do is offer you our sincere apologies."

Seriously, what a big slap by Courts on the other retail companies. how arrogant can they get.

Its high time to re-think about such marketing strategies such as Exclusivity and Lowest Price.